“1-in-8” Breast Cancer Awareness Campaign

Charlotte Radiology launched its sixth annual “1-in-8” breast cancer awareness campaign with an array of community events that raised funds for the fight against breast cancer and to increase awareness about annual breast cancer screening. The campaign’s name reflects the somber statistic that one in eight women is affected by breast cancer.

“Educating women about breast health is our mission year-round, but this nationally designated month of October gives our local community the opportunity to turn up the volume on this important conversation,” said Michelle Russell, breast services marketing manager. “At the same time, we know that consumers have growing concerns about ‘pink marketing.’ So, we were very careful to partner with establishments that share our goals about increasing awareness and taking care of local women whose treatment may require financial assistance.”

Charlotte Radiology covered all of their bases with events this month—they FLEW FOR PINK, PAINTED FOR PINK, and even DRANK FOR PINK. Plus, they had several other tie-ins with local community BCA events, supporting many organizations. Check out the albums below.

And, if you haven’t seen them before, check out their fashionably designed (and educational) CR BRAS!

Charlotte Radiology’s CR BRAS for the Cause

 

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Observe the Pink

 

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Pink Pint Night

 

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Susan G. Komen Race for the Cure Charlotte

 

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Posted in BCAM Events, Uncategorized


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